Concentration: BA Psychology, Minor in Business Management
Director of Social Media O2 Media Inc I oversee the O2 Social Media Strategy and Social Media team members across all internal brands & platforms. Coordinating with the internal PR, Editorial, Marketing, Associate Producers, and Production Directors to support the O2 mission. As the Director, I ensure our messages broadcasted across social networks are fully integrated with all other efforts within the O2 portfolio. I serve as an advocate of social media integration within the company, influencing overall site and business strategies. Quick to adapt and change, I am a passionate company spokesperson engrossed in the social media industry. With a hand-selected team of social media artists, we take the television audience of our two shows on Lifetime TV and bring them the most holistic, beyond-TV experience possible with social and digital media. Whether it's mobile, tablet, or laptop-driven, my social team works to make the TV show 4-dimensional, beyond traditional, paid media. Second screen engagement is where we work to build out a continuously growing, connected audience. Currently acting in account directorship capacity to partner with nationally recognized organizations and ad agencies to further broaden the social components of the TV shows and their participants' digital adcamp growth and management. This is a continually evolving digital success story with real-time communication and full-time devotion, demonstrating my ability to bring TV to mobile, social, local, and geo-targeted audiences and digital communities. While TV is not yet fully social, I bring our audience from on-air to on-line in the most meaningful and experiential way possible. #WeSetTheBar Social and Emerging Media Communications Strategist Ford Motor Company & Percepta February 2011 – January 2012 (1 year) Melbourne, Florida Area Selected by Ford Motor Company to represent their social media strategy as an active voice and symbol of Ford's passion for loyalty and commitment to multi-platform engagement. Part of the Social Media Team that engages on a P2P level as well as delivers brand activation campaigns. These range from geosocial strategies to extensive multi-platform advertising used to promote advocates and capture brand volume/reach, all in an overarching interplay between 'ground-level' engagement to experienced platform monitor and advocate influencer. 1 visible recommendation for this position Manage Travel & Marketing Consultant CruiseMaven May 2009 – February 2011 (1 year 10 months) Melbourne, Florida Area Provided content and resource generation within specific niche travel market. Performed editing and web development of photojournalistic and blog publications. Conducted monthly evaluations of klout™ and alexa™ scores; monitoring percentage increases to analyze SEO and engagement. Planned numerous overseas solo travel experiences sponsored by AMAWaterways, Cunard Cruise Lines, and NCL. Strong professional relationship with cruise line sales and marketing representatives. Broad knowledge of inter-operational cruise industry design and organization. Health & Wellness Program Manager The College Internship Program March 2009 – February 2010 (1 year) Melbourne, Florida Area Behavioral Research Intern Scott Center for Autism Treatment August 2007 – January 2009 (1 year 6 months) Florida Institute of Technology Managed diverse client population while meeting learning objectives set forth by senior faculty and graduate students. Reviewed research literature and investigated behavioral modifications to understand applicable behavior training. Gained experience with implementing several different skills training procedures and conducting functional analyses. Assistant to Director of Alumni Affairs Florida Institute of Technology August 2007 – December 2008 (1 year 5 months) Built reputation for strong activity management in alumni affairs organizing local, state, and international venues. Consistently maintained a high degree of professionalism and enthusiasm while interacting with directors, sponsorship personnel, and staff. Quickly gained research and development skills while learning finance and planning techniques. Data Analyst & Logistics Manager National Geographic Society May 2002 – August 2004 (2 years 4 months) Promoted to video and data processor. Reviewed over 10,000 hours of raw video footage from remote parts of the Congolese and Gabonese jungles. Arranged for large quantities of equipment to be sent to Africa. Worked closely with Dr. J. Michael Fay, world-renowned conservation zoologist. Documented, translated, and formatted data for use in Dr. Fay's congressional hearing to designate ten percent of Gabon's landmass for national parks. Spent extensive amounts of time interacting with ambassadors to Congo and Gabon, giving me an understanding of the world political arena and varying cultures. Working with diplomats and conservationists, I learned communication skills and how to adapt to new situations.
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